In November 2018, Peperami has launched a new character named Beef, He is Animal’s brother, He is the mascot of Peperami Beef. Vegerami - Launched in 2022, a vegetarian version of the classic Peperami sausage stick, made of a blend of pea and wheat protein with peppery herbs and spices to recreate that signature spicy flavor.

Peperami and Cheese Snack Box - A new snack box product with original flavour Peperami salami sticks and pieces of mild white cheddar cheese. It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement. The anthropomorphised sausage stick was created by Lowe and introduced in a 1993 television advertisement, accompanied by the strapline “Peperami, it’s a bit of an animal” (or some variation thereof). While we have taken care in preparing this summary and believe it is accurate, it is not a substitute for your reading the product packaging and label prior to use. Our mission is to give our members insight into what they are eating to empower them to make more informed food choices.

He is also unafraid of injury, mutilation, or even getting eaten, as seen in certain ads that he stars in. If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. In 2017, a new version of the Animal character – Beef – was introduced to announce the arrival of a new beef variation of Peperami. A "bit of an animal" (as the marketing slogan goes) and a "crazy wee fella", he has a bad attitude with an ill temper and a bold and sometimes-psychotic streak, that which has been toned down somewhat in recent years.

Since 1993 the brand has been advertised by a talking peperami known as "the Animal" ("That crazy wee fella"), who was voiced by Ade Edmondson until 2010 and since 2014 is voiced by Enn Reitel.Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day.